Social Media Golden Rules →
Amy shares and explains her list of social media best practices that every brand or company can learn from.
Action Packaging & Design, Inc. →
We’ve launched the new Action Packaging & Design, Inc. website!
How to Write Content for SEO →
Part of my job is to help my clients with writing their content for the website they are either creating or updating during a redesign. During this process we have what is called a “content coaching” meeting. Now, this is not a meeting for me to tell you what you should say about the products/services that you sell but rather a discussion on how the words that you choose to put on the page will...
Google Cometh: Panda & Penguin Go to War →
Ecreative’s Matt B drew up this adorable image of Google’s Penguin and Panda updates riding into war. Beware adorable black and white animals. Or maybe just beware manipulative & black hat tactics. With a white hat, the pandas and penguins of Google’s world should continue to be adorable and friendly and will only bite your competition.
Know the Language of Ignorance →
Whenever we start an SEO program here at Ecreative, one of the very first things we do is dig into the keyword research. Even if the client already knows what keywords they want to target, we can’t in good conscience start work until we know what we’re going after, who the competition for those phrases is, and which keywords matter most — both in terms of their impact on the business, and in terms...
Google Shopping Feed Goes Paid Only →
In a startling move that, frankly, is still blowing my mind, Google has for the first time moved a free organic search service to a paid inclusion model. Google has announced that the Google Shopping Feed is moving to be paid inclusion only, and this change will be complete by the end of summer.
Google Places Gone? New Google+ Local Pages Take... →
Yesterday Google announced a big change to the local search ecosystem; Google has launched their new Google+ Local pages. These new pages will be replacing Google Places listings, and will be taking their places in the search results. While there is still a lot of confusion on the changes and what will be happening, I have provided some information below to help make the transition smoother.