With the rise of business-blogging success in content marketing, it seems like every company has hopped on the bandwagon, which could be a great thing for audiences everywhere. Unfortunately, many companies are still missing the mark by using their blog as an extension of their product pages – just another place to talk about themselves. […]
Need to convince your boss that blogging is valuable — and that you shouldn’t chuck it behind a pay wall? Send him/her this article!