Pigeon has rocked the local SEO world. How should we respond to Google’s new local search algorithm update?
Stressed about the latest Google updates? Don’t be!
"Mad Men" can teach us a lot about what to do — and more about what not to do — to be successful in business. This article is aimed at freelancers but the lessons are relevant to everyone. http://vitamintalent.com/vitabites/9-insightful-freelance-tips-from-mad-men#prclt-E1Viog5B
It has been suggested that you should write your own content. We don’t agree. If you aren’t an experienced writer, then you really do need to hand your content off to someone else. Bad content can have a negative impact and reflect poorly on your brand. What’s more, a good writer can capture your voice and help you show the world who you are — something you might struggle to do if you have a hard time expressing yourself in writing.
Lastly, experienced writers may know how to do things that you don’t, such as working keyword phrases into copy in a way that both sounds natural and will be found by search engines. Writers also know about the proper way to use headers and calls to action.
There is a right way to write, and it can be a lot for you to learn if you don’t know it already. Sometimes it is best to trust an experienced writer with your content.
Dear passive voice, we’re sorry. It seems like every time anyone decides to issue some advice on how to be a better business or marketing writer, they single you out for blame.
There’s some great writing advice in this article. Active voice often sounds better than passive, but not always. If you have a sentence in passive voice that communicates a clear message, don’t chop it up and rearrange it just for the sake of making it “active.” “Writing rules” should always be taken with a grain of salt
Paid Content Outreach Have a great new piece of content that your sales team has been developing for months? Did you recently pay someone a sizable chunk of change to develop a video for a service …
Will your content go viral? In all honesty, probably not. Though content goes viral every day, those pieces are a tiny percentage of all the content that is available online. However, if you’ve invested a lot in your content, you want people to see it, right? This blog post will tell you how to make it happen.
With the rise of business-blogging success in content marketing, it seems like every company has hopped on the bandwagon, which could be a great thing for audiences everywhere. Unfortunately, many companies are still missing the mark by using their blog as an extension of their product pages – just another place to talk about themselves. […]
Need to convince your boss that blogging is valuable — and that you shouldn’t chuck it behind a pay wall? Send him/her this article!