Facebook makes Brand & Company Page Administration Easier with Toggle Bar

One of the most exciting new updates is the new blue colored “toggle bar” which appears directly underneath the search bar, enabling users to easily switch between posting, commenting and liking as their personal profile, or as the Company or Brand Facebook Page that they admin. This new toggle bar only appears on a Facebook user is admin of a Page.

Why Friends Trust Friends on Facebook

Facebook can be one of the most lucrative sites for online marketers in existence, or it can be a dry and barren desert, where even your best ads receive no responses. While some might say that this is just the nature of the game, and that you really can’t expect that much from a social media site, the facts do not seem to bear that opinion out. In fact, Facebook’s millions of users are far and away the most active when it comes to clicking ads and spreading the word organically to get the ball rolling for customers. It’s just that friends do it on Facebook, not the marketers themselves.

How to Write Content for SEO

Part of my job is to help my clients with writing their content for the website they are either creating or updating during a redesign. During this process we have what is called a “content coaching” meeting.  Now, this is not a meeting for me to tell you what you should say about the products/services that you sell but rather a discussion on how the words that you choose to put on the page will affect how well your search engine optimization efforts may perform.

Google Cometh: Panda & Penguin Go to War

Ecreative’s Matt B drew up this adorable image of Google’s Penguin and Panda updates riding into war. Beware adorable black and white animals. Or maybe just beware manipulative & black hat tactics. With a white hat, the pandas and penguins of Google’s world should continue to be adorable and friendly and will only bite your competition.